One startup sent the same offer two ways: a 50,000-row blast and 1,200 verified, role-matched district contacts. The blast booked two demos and singed the domain. The targeted send booked 14. Here’s the full breakdown.
Most new EdTech sellers start with a logo and no list. How to build a K-12 sales pipeline from scratch: source role-segmented contacts, prioritize by signals, sequence, and track.
A $4K tool and a $120K platform are bought by different people in K-12. Map the district approval thresholds so you pitch whoever can actually say yes to your price.