For a school to accept a product, service or a proposal, the school decision makers need to review it, consult with the staff and give their input on the decision. All purchasing decisions regarding equipment, maintenance, curriculum software, hardware, software tools, are made by the School Principals or the department directors.

However, the decision makers almost always rely on the opinion on decision-influencers like teachers, and other school staff to make the final decision. So contacting decision influencers offering your product or service will significantly increase the chance for your product to be accepted.

To help you target the right titles, we have listed all school-level personnel by department and gave a short overview for each of them.