Lessons From the Pros: 3 Examples of K-12 Education Marketing Done Right.
Welcome to K12 Prospects
A place to learn about marketing and selling to schools.
Crafting a perfect subject line when sending to K-12 educators with these 6 tools to help.
[Download Strategy] How this strategy signed 214 schools by applying 3 email sequence.
[INFOGRAPHIC] Days and times during the day to send your email campaign to educators.
[INFOGRAPHIC] Instruction spending per student for all 50 states.
[INFOGRAPHIC] Top 5 states and regions that spend the most per student.
Current overview of the K-12 public and private school market.
School and district financial information and spending deadlines you need to know.
The holy grail of all email optimization, the email effectiveness index
Who is who in the school district. District organizational structure map.
Causes and how to improve email deliverability with this IP warm-up schedule.
How segmenting your leads can increase open rates and increase lead engagement.
[Download] K12Prospect customer sharing their best email optimization tips.
The holidays approach strategy. Here are a few email templates.
You must avoid these few things in order to avoid the schools and districts spam filters.
7 Step process to turn your K-12 prospects in to sales and scale the process.
Working with schools require multiple touches. See at what point decision-makers…
How A/B tests can improve your e-mail campaign and boost open rates.
Find out exactly who can buy your product and who can influence a decision in schools.
5 common email mistakes when contacting school and district administrators.
Understanding the schedule of the building principal is helpful when selling to schools.
In order to become a school vendor you must know the following few things.
Nationwide School District Opening Dates Map – See when the school year starts.
Learn when schools are planning, when they are testing products and when do they purchase.
In order for a school to purchase a product it needs to go through the customer journey.
When does the school year ends and what are the opening dates for the next year.
Do’s and Don’ts when you send email to K-12 educators and administrators.
Download this template in order to create K-12 personas and find out your ideal customer.
The Marketing Funnel, a solution to understand how to turn school prospects into customers.
Overview of the private school market as a new vertical of expanding sales to schools.