Email is an important tool in today’s market. Email is the way that school and district leaders find out about new opportunities and coordinate with other stakeholders. It can also be the way that you develop a relationship and long-term …
For any business that relies on email communication and marketing, deliverability is a critical part of the business. Unfortunately, deliverability it is not always a priority until the company experienced a major setback. This is exactly what Bryan at …
You’ve probably heard about segmentation in email marketing. What is it? Why is it so important? Segmentation is one of the most critical components to a successful email marketing strategy and boosting sales. And it’s all about personalization. Choosing …
Effective email testing is critical to a successful sales strategy. Email is often the first and most frequent way to engage with customers and potential new clients. It is important to understand how to best use this powerful …
As the holidays approach, we encourage you to send a quick note of appreciation to all those you serve in the education sector. Superintendents, Principals, teachers, and support staff are all very busy during this time of year, just doing …
What are Spam Filters and how they Work Against you Spam filters are the guardians to the fortress that is your client’s inbox. In order to protect institutions and their employees from spam and harmful phishing attacks, they analyze incoming …
We have all put in long hours finding and cultivating k12 sales leads. Maybe you have a strong network of professional contacts; maybe you are just in the right place at the right time meeting the right people. Either …
Marketing to schools is about building relationships. The best partnerships happen over a long period of time, with both buyer and seller working to understand what the school and students need, then finding a way to meet that need. …
What Is E-Mail Marketing? To gain best leverage in e-mail marketing will mean establishing a relationship with your clients by focusing on the following three objectives in an e-mail marketing campaign: Gaining client / customer trust in you and …