The questions asked most frequently by our customers are always about people– Who do I market to that makes the decision to actually buy a product? It is a question that can have different answers at the school or …
When you’re trying to reach busy school administrators with your latest software, product or service it’s important to know they are reading your emails. Unfortunately, most of you are making crucial mistakes that send you straight to the trash …
Understanding the schedule of the building principal is helpful when selling products to school districts. The building principal can make direct purchases for up to $10,000, and he or she has big input and influence when it comes to …
What Successful Vendor to School Districts Need to Know Becoming a successful supplier to a school district takes more than having cutting-edge products. Competition is fierce, so you need to know your competitive edge and organize around a strength-based …
School will be back in session before you know it, so use this time wisely to get yourself prepared for a new year. Generally, most school districts are already in session by August 27. The district opening dates …
School Districts Purchasing Cycle Though the budget crisis for school districts frequently makes the headlines, nationally each district spends about $12,000.00 per student annually. Knowing money is always an issue, if you want to be the vendor who secures …
When you’re looking to convert new prospects into a long time K12 buyers, your work starts and ends with your decision-maker buyer’s journey. The process begins with leads which you will convert into customers and, following your proven strategy, …
As classes finish all across the country administrators are busy planning for the upcoming year. At this time, funds from the budget which went unused are allotted to last-minute purchases of equipment and software. Thanks to the use it …
In the business of education, marketing to your potential clients is a must. However, it can be difficult to get the attention of principals and superintendents. We interviewed teachers and administrators to better understand what type of emails …
While each school district has its own unique aspects, they all follow a similar structure. To improve the buyer/seller relationship with key decision-makers you must understand the anatomy of each district. Creating detailed K12 personas for each customer …