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    • Home
    • K12 School Data
      • Schools and Administrators
      • District’s and Superintendents
      • District Personnel
    • Custom List
    • Email Deployment
    • Services
      • Data Optimizer
      • Custom data compilation
      • Data Integration Solutions
    • Blog
    • About us
      • About us
      • How We Do It
      • Why Choose us
    • Contact

    You’re Missing the Mark, How to Supercharge Your Email Open Rate When Sending to K-12 Educators

    • Categories Email Marketing

      In the business of education, marketing to your potential clients is a must. However, it can be difficult to get the attention of principals and superintendents.   We interviewed teachers and administrators to better understand what type of emails …

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    Download The K-12 Persona Template: 5 Simple Steps to Uncovering Your Ideal K-12 Buyer

    • Categories K-12 Market

        While each school district has its own unique aspects, they all follow a similar structure. To improve the buyer/seller relationship with key decision-makers you must understand the anatomy of each district. Creating detailed K12 personas for each customer …

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    Content Marketing Strategy to Educators- 3 stage journey that district and school decision-makers needs to go through

    • Categories Email Marketing

      You’ve got a great idea. You’ve got a revolutionary product. You’ve got your prospect’s contact information. Then why is it so hard to turn those prospects into customers? The Marketing Funnel is a solution to better understand how to …

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    Why the private school market is small but great opportunity for selling to schools

    • Categories K-12 Market

      The private school market consists of one-tenth of the market of public schools served today. Over 50 million students are served each year in public schools, while 5.4 million students are served in private schools in the United States. …

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    Subject line length when sending to districts administrators

    • Categories Email Marketing

      Think of an occasion when you were intrigued to open an email. What were some factors that triggered you to open the email? The subject line was definitely one of the most significant factors.   Many individuals argue that …

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    Top decision making officials in school districts – Surveyed vendors and district staff

    • Categories K-12 News

    One of the most challenging tasks in selling products to school systems is determining the prime target. The prime targets should be those who have the most influence and involvement in decisions regarding new purchases. So who are those individuals …

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    When is the best time to send email to school principals?

    • Categories Email Marketing

    It is an undeniably impossible task to get in contact with school principals. It is even more troublesome to make principals open marketing emails when they are on-the-go all the time. Maybe your testing has shown that you have more …

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    Selling to Schools Efficiently – Identify the right prospects

    • Categories Email Marketing

      Selling To Schools Efficiently   With all the innovated technology in today’s world, schools systems can get overwhelmed with all the options. Information technology is an essential in classrooms all across school districts throughout the country. The importance of …

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    School and district administrators email open rate increased by 45% using pre-header text in email

    • Categories Email Marketing
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    Public and Private Schools Enrollment, Expenditures and Graduate Numbers

    • Categories K-12 News

      50.4 Million students are expected to attend public elementary and secondary schools in 2017. This number has slightly increased since the 2015-2016 school year.   The racial and ethnic profile of students continues to change.   24.6 million White …

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    Latest Posts

    You’re Missing the Mark, How to Supercharge Your Email Open Rate When Sending to K-12 Educators
    18Apr2018
    Download The K-12 Persona Template: 5 Simple Steps to Uncovering Your Ideal K-12 Buyer
    19Mar2018
    Content Marketing Strategy to Educators- 3 stage journey that district and school decision-makers needs to go through
    08Dec2017
    Why the private school market is small but great opportunity for selling to schools
    17Oct2017
    Subject line length when sending to districts administrators
    07Oct2017
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