Effective email testing is critical to a successful sales strategy. Email is often the first and most frequent way to engage with customers and potential new clients. It is important to understand how to best use this powerful …
As the holidays approach, we encourage you to send a quick note of appreciation to all those you serve in the education sector. Superintendents, Principals, teachers, and support staff are all very busy during this time of year, just doing …
What are Spam Filters and how they Work Against you Spam filters are the guardians to the fortress that is your client’s inbox. In order to protect institutions and their employees from spam and harmful phishing attacks, they analyze incoming …
We have all put in long hours finding and cultivating k12 sales leads. Maybe you have a strong network of professional contacts; maybe you are just in the right place at the right time meeting the right people. Either …
Marketing to schools is about building relationships. The best partnerships happen over a long period of time, with both buyer and seller working to understand what the school and students need, then finding a way to meet that need. …
What Is E-Mail Marketing? To gain best leverage in e-mail marketing will mean establishing a relationship with your clients by focusing on the following three objectives in an e-mail marketing campaign: Gaining client / customer trust in you and …
The questions asked most frequently by our customers are always about people– Who do I market to that makes the decision to actually buy a product? It is a question that can have different answers at the school or …
When you’re trying to reach busy school administrators with your latest software, product or service it’s important to know they are reading your emails. Unfortunately, most of you are making crucial mistakes that send you straight to the trash …
Understanding the schedule of the building principal is helpful when selling products to school districts. The building principal can make direct purchases for up to $10,000, and he or she has big input and influence when it comes to …
What Successful Vendor to School Districts Need to Know Becoming a successful supplier to a school district takes more than having cutting-edge products. Competition is fierce, so you need to know your competitive edge and organize around a strength-based …