In the business of education, marketing to your potential clients is a must. However, it can be difficult to get the attention of principals and superintendents. We interviewed teachers and administrators to better understand what type of emails …
While each school district has its own unique aspects, they all follow a similar structure. To improve the buyer/seller relationship with key decision-makers you must understand the anatomy of each district. Creating detailed K12 personas for each customer …
You’ve got a great idea. You’ve got a revolutionary product. You’ve got your prospect’s contact information. Then why is it so hard to turn those prospects into customers? The Marketing Funnel is a solution to better understand how to …
The private school market consists of one-tenth of the market of public schools served today. Over 50 million students are served each year in public schools, while 5.4 million students are served in private schools in the United States. …
Think of an occasion when you were intrigued to open an email. What were some factors that triggered you to open the email? The subject line was definitely one of the most significant factors. Many individuals argue that …
One of the most challenging tasks in selling products to school systems is determining the prime target. The prime targets should be those who have the most influence and involvement in decisions regarding new purchases. So who are those individuals …
It is an undeniably impossible task to get in contact with school principals. It is even more troublesome to make principals open marketing emails when they are on-the-go all the time. Maybe your testing has shown that you have more …
Selling To Schools Efficiently With all the innovated technology in today’s world, schools systems can get overwhelmed with all the options. Information technology is an essential in classrooms all across school districts throughout the country. The importance of …
50.4 Million students are expected to attend public elementary and secondary schools in 2017. This number has slightly increased since the 2015-2016 school year. The racial and ethnic profile of students continues to change. 24.6 million White …