Email marketing has become an essential tool for businesses looking to engage with their target audience and drive conversions. One effective strategy within email marketing is the drip campaign, which involves sending a series of automated emails to individuals based on specific triggers or events. 

For companies selling products or services to schools and districts, implementing a well-crafted drip email campaign can be a game-changer in reaching and connecting with their target market. In this article, we will explore the benefits and best practices of drip campaigns and provide five examples of email drip campaigns specifically tailored for companies selling to schools and districts.

 

Benefits of Drip Email Campaigns

 

Drip campaigns offer several advantages for companies selling to schools and districts:

Personalization: Drip campaigns allow for personalized communication, addressing the specific needs and interests of each contact. By segmenting your audience and tailoring your messages accordingly, you can provide relevant content that resonates with your recipients.

Increased Engagement: By delivering timely and targeted emails, drip campaigns can significantly boost engagement. Sending emails at the right moment in the customer journey ensures that subscribers see and interact with your messages, increasing the chances of a successful conversion.

Nurturing Leads: Drip campaigns are an effective way to nurture leads by providing them with valuable information, answering their questions, and showcasing the benefits of your products or services. This gradual approach can build trust and encourage leads to move further down the sales funnel.

Improved Brand Awareness: Consistent and well-timed emails keep your brand at the forefront of your audience’s minds. Even if subscribers don’t immediately engage with your content, drip campaigns help raise brand awareness and increase the likelihood of future interactions.

Re-engaging Contacts: Drip campaigns can help re-engage subscribers who have become inactive or disengaged. By identifying the reasons behind their lack of engagement and tailoring your messages accordingly, you can win them back and reignite their interest in your offerings.

 

 

Best Practices for Drip Email Campaigns

 

To ensure the success of your drip email campaigns, consider the following best practices:

Create Targeted Messages: Understand your audience by segmenting them based on factors such as school type, district size, or specific needs. This segmentation allows you to create targeted messages that resonate with each group, increasing the effectiveness of your campaign.

Plan Around the Customer Journey: Align your drip campaign with the different stages of the customer journey. For example, you can send introductory emails to new subscribers, provide product recommendations to leads showing interest, or offer incentives for repeat purchases to existing customers.

Limit the Number of Emails: Find the right balance between sending too many and too few emails. While you want to stay top of mind, overwhelming your contacts can lead to unsubscribes. Aim for a series of 4 to 10 emails, spaced out over 4 days to 2 weeks.

Write Easy-to-Read Content: Keep your emails concise, clear, and easy to read. Use a conversational tone and incorporate a call to action (CTA) in each email to guide recipients to the next step in the customer journey. Pay attention to subject lines and email preheaders to grab the attention of your audience.

Analyze and Adjust: Regularly analyze the performance of your drip campaign by tracking key metrics like open rates, click-through rates, and engagement rates. Use this data to refine and adjust your campaign for better results.

 

Five Email Drip Campaign Examples for Companies Selling to Schools and Districts

 

Here are five examples of email drip campaigns tailored for companies selling to schools and districts:

Welcome Series for New Subscribers:

Email 1: Introduce your brand and provide an overview of your offerings.

Email 2: Highlight success stories and testimonials from satisfied customers in the education sector.

Email 3: Offer a special discount or exclusive content related to the specific needs of schools and districts.

 

Product Showcase for Administrators:

Email 1: Introduce a new product or service specifically designed to address the challenges faced by administrators.

Email 2: Provide case studies or success stories of other schools or districts that have implemented the product with positive outcomes.

Email 3: Offer a free trial or demonstration to allow administrators to experience the benefits firsthand.

 

Professional Development Series for Teachers:

Email 1: Share resources and tips for effective classroom management or lesson planning.

Email 2: Provide information about upcoming workshops, webinars, or conferences focused on professional development.

Email 3: Offer exclusive access to educational content or online courses to enhance teaching skills.

 

Technology Integration Campaign for IT Departments:

Email 1: Highlight the importance of technology integration in education and the benefits it brings to schools and districts.

Email 2: Showcase your technology solutions and their impact on student learning outcomes and administrative efficiency.

Email 3: Offer a consultation or personalized demo to address specific technology needs and provide tailored solutions.

 

Renewal Reminders for Existing Customers:

Email 1: Express gratitude for their continued partnership and highlight the value they have received from your products or services.

Email 2: Offer a special loyalty discount or exclusive upgrade options for the upcoming subscription renewal.

Email 3: Provide testimonials or case studies of other schools or districts that have renewed and experienced continued success with your offerings.

 

By leveraging these email drip campaign examples, companies selling to schools and districts can effectively engage their target audience, nurture leads, and drive conversions.

 

Conclusion

Implementing a well-planned and targeted email drip campaign can be a game-changer for companies selling to schools and districts. By personalizing messages, aligning with the customer journey, and providing valuable content, businesses can build stronger connections, increase engagement, and drive conversions. Remember to regularly analyze the performance of your campaigns and make necessary adjustments to optimize your results. With these strategies and examples in mind, your company can create impactful drip email campaigns that effectively reach and resonate with schools and districts.

 

Selling products and services to schools and districts can be a challenging endeavor. The education industry is unique and demands a careful and thoughtful approach from companies seeking to provide solutions.

To help you navigate this landscape successfully, we have compiled a list of essential do’s and don’ts when selling to schools and districts. By following these guidelines, you can increase your chances of building strong relationships, meeting the needs of educators, and making a positive impact on education.

 

Do: Use Email Outreach to Get Attention

Email can be an effective and non-intrusive method of reaching out to school officials. It allows them to review your message at their convenience and respond when they have the time. Make sure your email provides enough information to convey the value of your product or service, but keep it concise and to the point.

Provide options for setting up a call or continuing the dialogue via email until a call is appropriate. Remember to personalize your outreach and avoid overly automated processes that make recipients feel like just another name on a list. The best way to do this is by sending your mass emails in different segments. Make sure your principals or superitnendents email lists are segmented so it can specificaly target group of people.

 

Don’t: Overly Automate Your Email Processes

While automation can be helpful, avoid overdoing it. Sending overly automated emails can make recipients feel like they are part of a mass marketing campaign. Educators value personalized interactions, so take the time to tailor your emails to their specific needs and interests. One small mistake or lack of care can call into question your authenticity and harm your chances of building trust with potential customers.

 

Do: Listen and Understand During First Contact

When you have the opportunity for a scheduled phone call with school representatives, prioritize listening over talking. Show that you genuinely care about their interests and needs by actively confirming your understanding of their goals. Take the time to research and understand each school’s unique mission and values.

Frame your product or service as something closely connected to relevant research or as an important entity worth exploring further. Avoid talking over your participants or using generic statistics or case studies. Treat each school as a unique entity with specific challenges and aspirations.

 

Don’t: Talk Over or Through Your Participants

Avoid monopolizing the conversation and talking at your potential customers. If they could have gained the same information from an audio recording or webinar, they may question the purpose of the call. Instead, engage them in a meaningful dialogue and provide valuable insights and perspectives. While sharing success stories and examples is beneficial, make sure to inspire curiosity and interest rather than trying to convince or persuade. Remember that every school is different, and generalized solutions won’t resonate with educators.

 

Do: Sell by Teaching During Face-to-Face Presentations

When conducting face-to-face presentations, whether in person or through video calls, approach the sales process as an opportunity to teach. Just as successful teachers understand their students’ knowledge levels and provide multiple ways for engagement, you should do the same.

Show your customers how your product or service can be used effectively to enhance their teaching practices or achieve their goals. Help them envision the positive impact it can have and become passionate advocates for your solution. Remember that today’s teachers aim to avoid passive listening for extended periods, so design your presentations to be interactive and engaging.

 

Don’t: Waste Participants’ Time with Ineffective Presentations

Avoid conducting face-to-face presentations that could have been handled through a phone call or email. Participants should feel actively involved and called upon to contribute. Respect their time and ensure that your presentation provides unique value. Mimicking traditional lectures is counterproductive, as it reflects poor teaching practices. Instead, offer interactive elements, opportunities for feedback, and personalized insights that cater to the specific needs and goals of the school or district.

 

Do: Understand and Adapt to Schools’ Unique Needs During Onboarding

Once you have closed a sale, it’s crucial to understand how work happens in the school and adapt your implementation and onboarding processes accordingly. Recognize that different schools have different approaches and paces when it comes to change and buy-in.

Collaborate with the school’s leaders, especially those involved in professional development, to ensure the best way to educate and support the users of your product or service. Reflect the school’s mission and goals back to them, demonstrating that you are a true partner in their journey.

 

Don’t: Assume All Schools Are the Same

Avoid taking a one-size-fits-all approach to onboarding. Each school or district has its own unique culture, practices, and preferences. Take the time to understand the school’s dynamics, its preferred pace of change, and the level of collaboration required for successful implementation. Ask school leaders about their previous experiences with large-scale changes and the communication efforts that supported them. Tailor your approach to align with their specific needs and foster buy-in from all stakeholders.

 

Renewing and Expanding Business: Customer Success

Remember that the work doesn’t end once the initial sale is made. To create a lifetime customer, provide honest updates on usage, feedback, and other engagement measures. Regularly share updates with key stakeholders, allowing them to easily disseminate the information to others. Additionally, don’t wait until the contract is nearly up for renewal to start the renewal conversation. By maintaining ongoing communication and demonstrating the value of your product or service throughout the contract period, you will be well-positioned for successful renewals and opportunities for expansion.

In conclusion, selling to schools and districts requires a thoughtful and tailored approach. By following these do’s and don’ts, you can build meaningful relationships, meet the unique needs of educators, and make a positive impact on education. Remember that selling is teaching, and your success depends on understanding and aligning with the interests and goals of the educational community.

K12 prospects is here to help with any school personnel lists.

 

Imagine living in a world where people could read your mind and bring you the solutions that you want. Sounds like a dream? Businesses can now do that with the help of behavioral marketing.

Email marketing is one of the most effective marketing strategies. But with time, marketing has become more and more personalized. If you send the same email to all your customers, it will not elicit the response you want it to.

Therefore, you need to go the extra mile and send personalized emails focusing on behavioral triggers and giving your customers the solutions they seek. Behavioral email marketing constitutes observing the behaviors of customers when they log on to your website and then curating an email keeping their behavior and website activity in mind.

For instance, if a customer has added items to their cart but abandoned it, then you can send them a personalized email asking them to come back to their cart and complete the purchase. Moreover, you can also learn where on your website your customers spend the most time.

Similarly, let’s suppose they spent a lot of time going through the frequently asked questions or reading the policies. With this behavior, you can gather that they have some questions in mind. Sending them an email to offer help with any queries they may have will get a response, and you will be able to chase and nurture a lead.

 

Determine The Content of The Email As per The Action

Move on from the idea of sending the same email to all your visitors. The next step forward is to send personalized emails. Observe the activity of every user who logs on to your profile; create a personalized email accordingly.

However, it is essential to determine whether the action is important enough to send an email. Not all actions will require you to follow up with an email, and they can be unnecessary. In cases where a visitor logs on to your profile and quickly goes away, you need not follow up with an email, as the action shows that the visitor does not have a keen interest in the website or the products you have to offer.

On the other hand, if a customer has signed up for your newsletters but failed to verify their email address, then you can take the liberty to send an email and attach a form that will redirect them to any additional materials you provide, such as case studies, videos and more.

Behavioral marketing entirely depends on the action the customer takes so you shouldn’t try to incorporate your marketing strategies as the customer is already engaged and require solutions to their specific concerns.     

                 

Email Marketing Formats Based On Customer Behavior Insights

There are different email formats you can use when you categorize customer behavior. Here are some examples you can use for your marketing strategy.

Onboarding Email

This is the first email you send your visitors after they create an account with you. The main purpose of this email is to push your customers to start interacting on your website. You can use the targeted feature in this email that appeals to what your audience has been looking for. For instance, if you offer K-12 services, you can include buttons for different courses, and your visitors can click on them instantly to get more information.

Account Confirmation Emails

Confirmation of an account is essential, and these emails can also be used for other things. While you do inform the visitor of the email and the password, you can also sneak marketing features into the email. For instance, you can direct your audience to join a new course or review it to see if they are interested.

This email can help you get traction for your courses, and you will be able to market them to audiences who are actually interested. This can also help your visitors get an idea of where they can start when it comes to navigating your website.

Special Offer Emails

If you want to keep your visitors engaged with your website, then you need to send them emails that will engage them. For instance, you can offer an extension on free trials, or you can also offer some additional products or services to keep the visitor interested in your product or services.

Moreover, you can also include some new information that your customers can benefit from or that will pique their interest. This way, you can reinforce the idea to your customers that you are the better choice for them.

Rewarding Emails

Who does not like receiving a reward out of the blue? If you want to win your customers over, don’t be stingy but send out rewards to your customers based on their behavior. For instance, if your business is centered on K-12 services, then you can send out rewards for completing courses. This is a great way to motivate your customers and push them to continue using your services and reaching milestones.

Moreover, you add a share button so your customers can share their progress wherever they want. Not only will they be happy sharing their progress, but they will also be a source of your publicity. When others see the post, they will also be interested in your company, and that way, you may get more customers.

Transaction Emails

While customers may not open other emails, they are sure to open transaction emails. They would like to see what and how much they have spent. Using this interest as an opportunity, you can include different marketing features in your transaction emails. For instance, you can push their attention to similar products they should get, and that will help you increase sales.

 

Conclusion

It is very important for you to up your email marketing strategies, and with behavioral email marketing, you can accomplish your marketing goals and improve your sales significantly. Keep the email formats in mind and use them at the right time for better outcomes.

 

Higher education marketing can be a bit tricky sometimes. You want every high school student in your neighborhood to be fully aware of your programs and consider your institution as their first choice—you can do this offline with postal mail.

However, at the same time, you want to reach as many high school students as possible, which is not feasible offline. You’re considering email marketing but are wondering if it allows you to do both. Well, geo-targeting email marketing offers you a package that combines the best of both worlds.

 

Why Use Geo-targeted Email Marketing?

When you buy or rent an email marketing list, geotargeting involves using zip codes and other demographic details to target your list. Geo-targeted email marketing combines two strong marketing elements: email marketing and specificity.

 

Must-Note in Geotargeting for Email Marketing

 

Email Marketing is Highly Important.

If you intend to reach high school students and you’re yet to incorporate email campaigns into your marketing strategy, you’re doing yourself more harm than good. Modern high school students are digital natives who spend an average of 8-9 hours a day on their digital devices. Reports also show that a significant percentage of students (98%) use email at least once a week. More so, email remains the preferred means of student-college communication for prospective higher education students.

So, yes, social media is on the move. Nonetheless, email marketing remains as crucial as it was and is even more so now.

 

Mobile-Optimize Everything!

Other than mobile phones being more portable and mobile than other digital devices, they also seem to attract more attention. Consider this: some students will take a break from reading or working on their laptops to view a notification on their phone. You’ve probably done something similar yourself.

Use a Content Management System (CMS) that supports mobile responsiveness. So, your email campaign can be read well on every device, mobile phone inclusive. Otherwise, you might significantly cut down on your conversions. After all, information that was never obtained cannot be acted upon.

 

Maintain Brand Consistency

Branding is an essential ingredient whose effect cuts across all marketing strategies. Brand consistency is especially important in higher education marketing. Day in and day out, students are exposed to various institutions and colleges.

Strong brands are known to have as much visual recognition as the company name itself. Thus, when designing email marketing campaigns for higher education marketing, see to it that your campaign showcases your brand identity and image.

 

Your emails should reflect your school’s branding. Maintain consistency in:

• Brand voice and tone
• Design elements
• Tagline and logos across all engagement platforms.

 

Use Images and Videos.

“A picture is worth a thousand words”. This saying is true not only in photography but also in Higher Ed email marketing. Pictures and videos are capable of conveying much more than words can and in the minimal amount of time possible. So why not use them to your advantage in email campaigns? The 2021 E-expectation Trend Report also proves that emails with compelling graphics win over the text-only option. With continual drop in the average attention span, it takes attractive, engaging, and informative graphics to increase your chances of success.

Be intentional when selecting images for your email campaigns. Rather than choosing general images that do not appeal to a specific group, choose more targeted images likely to resonate with your target audience. Images and graphics accentuate your message and promotes effective communication.

 

Group Your Email Lists by Demographics or Interests

In marketing, generalization is rarely ever the best thing; specificity is. Ensure that your email lists are grouped by demographics and/or interests. That way, you can send custom messages that are likely to get responses and increase your conversions.

Just like the interests and needs of freshmen vary from those of sophomores and seniors, so should their emails. Furthermore, if your institution has campuses in various locations, you shouldn’t use the same email to reach high school students in these different locations. Employ geotargeting to craft content that is more likely to engage a specific demographic group. A high school student who resides in Alabama is more likely to be interested in Alabama colleges than a student from Arizona, and vice versa.

 

Automate Different Email Campaigns

In life, time is of the essence. This is more so in K12 marketing. Email campaign automation saves you a great deal of time. You don’t have to compose follow-up mails now and then. You can simply guide your prospects through the funnel without doing a hands-on job.

Customize your software to automatically follow up and send frequently requested information. This way, no prospect slips through your fingers, and at the same time, you get to make the most of your time.

 

Customize Your Emails

Yes, your mail is sent in bulk. Nonetheless, this is no excuse not to personalize them. Import names, areas of interest, and locations into your email content. That way, they are much more personalized and suitable for specific audiences.

 

Test Locations

Email marketing is often integrated with other marketing strategies.

When setting up a marketing strategy to reach seniors and K-12 decision-makers, it is a great idea to test bidding on up to three different radii. For a start, you may consider using 5-mile, 25-mile, and 50-mile radii. This allows you to test various areas and be very strategic about your spending. Just make sure that the center of the radius is a city center or campus location. This is especially easy to do if you employ Google ad words in your marketing.

 

For graduate or professional schools:

• Set the bid modifier to the highest in the smallest radius of all.
• Set the bid modifier moderately high in areas with a moderately high radius.
• Set the lowest bid on the largest radius of all.

 

This way, you’re focusing more on students that are most likely to enroll in your program. This is equally true when sending out emails about your programs and courses.

 

Don’t go Broadly National

Don’t go national with a uniform message. It might be tempting to do this, especially if your school has various campuses situated in different locations of the country. However, research has shown that over 57% of incoming university freshmen enroll in a university within 50 miles of their home. This is a significant proportion of your audience.

Furthermore, about 73% of students attend a school in their state. So, when drawing out a marketing strategy to reach your potential students, it is best to first look within your geographical circumference, whether you’re using paid search and/or email marketing. Make a point of focusing your digital spending on reaching everyone in your immediate geographic area first.

 

Getting Results

The ultimate goal of any marketing strategy is to get optimal results. Geo-targeting increases your chances of getting these results at a minimal cost. With efficient geo-targeting, you can achieve increased enrollments in your higher institutions without going beyond your budget.

 

Understanding what your target audience looks out for in a lead market determines how well you put it out. Create the perfect value asset and sell more to schools with our free guide on creating value assets teachers can’t resist.

 

What Is a Value Asset, And What Does It Mean To Your Audience?

Anything of worth to a target audience is a valuable asset. It does not have to be a physical product or item to be of value that you can provide to your target, in this case, teachers, free of charge. It could be a free guide that helps them through the major challenge of being a teacher or a high-quality document that answers their top questions. Teachers must see the worth of whatever you offer of higher value than the emails they traded it for. 

 

11 Helpful Tips For Creating The Perfect Value Asset

 

Step 1: Always offer a solution

One of the greatest value assets any teacher looks out for is a solution to a current problem. Teachers engage with individuals from all spheres of life. While their problems may vary, they do have several similarities. When offering value to this class of people, endeavor to pinpoint the problem and prefer an effective solution. 

 

Step 2: Be a helpful guide

Your pitch should include more than just identifying the problem that needs solving. The next step would be to go the extra mile and show the teachers how to solve the problem. Make them comfortable with sitting back and letting someone else, so the explaining for them is a top-value asset.

Remember that your target audience is the main focus, and you should be fixated on helping them. Let them know you have the expertise to help with a solution and use that solution to teach them how to solve the problem for themselves.

 

Step 3: Exceed Expectations

In the field of valuable assets, every card matters. Do not be afraid to use it. When putting together valuable content, endeavor to exceed the expectations of your readers. Do much more than you planned, and you have it in the bag. The reason you have the email addresses of these teachers, to begin with, is that they offered it up in exchange for valuable information. When writing, ensure you plan to exceed their expectations. It will also help your long-term sustainability goal by giving you credibility.

 

Step 4: Lay down on the sale

The last thing teachers want to see when they sign up for a freebie is paragraph after paragraph, each trying to sell to them. If you want to make that mark:

• •         Build on trust first and not a sale.
  •         Don’t rush into promoting a product or service.
  •         Let your readers know that you have them in mind.
  •         Trusts convert a lot more than compelling sales pitches hidden in between content.  

 

Step 5: Encourage them to stay in touch

While you cannot actively promote sales every single step of the way, there is still a way around it. It all comes down to building a relationship with the teachers that is also of value to them. This relationship would grow into trust, which will be a key determining factor for conversions. How you can do this is to play on emotions. Ensure that your lead magnet generates some emotional response. Your style can provoke intrigue, excitement, anger, determination, and motivation. 

 

Step 6: Keep it simple

Keep your readers manageable. Let them ease into the journey. Putting in too much is not a sign of experience or expertise. Trust us, the teachers know this well and can easily spot it. What you want to do is to lay it down. Think about your presentation and the simplest yet most effective way to convey your message. 

 

Step 7: Use Visual Elements

Points register faster and easier when coupled with what can be seen and heard. You should key in a few visual cues to compliment the message you are passing across. A table is better represented than a paragraph full of facts, numbers, and data. It is also a lot more engaging.

 

Step 8: Personalize the engagement

Every time you engage with your audience, ensure it is relatable. You want your audience to feel like engaging with something other than a robot. Connecting with your readers personally is a very effective way to reach them and establish a trusting relationship that can convert in the future. Work with things they are connected or related to, like their establishment or location. Let them know that they are valuable and specifically chosen for the offer.

 

Step 9: Work on your Context

Ensure that what you are offering still makes sense when taken out of the context of your email. Keep in mind that your guide will be saved for future reference. It may even be via indirect contact. Make it a complete copy with essential details in all the right places. Have an introduction, objective, outline, and a nice cover to wrap it up. 

 

Step 10: Have a Bomb Shell Title!

How does your email subject secures a click on your mail? The same applies to your guide title as well. Ensure that the title on your freebies is enough of a bombshell to secure several downloads. List and How-to’s work extremely well.

 

Step 11: Build the right way

When putting together your lead magnet, as a professional, you must always use the right tools. The easiest way to put your lead magnet together is with MsWord. However, you can also fish in publishing tools to bring out that visual appeal. Platforms like Canva and AI can help you if you need more design knowledge. When done, export as a pdf file format while the word document acts as a template for future works. Finally, convert to PDF and save your Word document as a template for future lead magnets to develop a house style that your loyal band of followers will recognize. 

 

Final Thoughts

This guide should help you with the essential steps of creating a successful lead magnet.

Contact us about our lead magnet creation service if you need more time to step out on your own. We employ industry-expert teachers to co-write a lead magnet for clients’ strategies, combining our Edu-marketing expertise with real-world strategies and solutions currently being used within the industry.

 

Your email subject line structures your target readers’ perspective toward your email. It would help if you got it right. This all-in-one guide is here to help you become an Edu marketing expert. It entails all you need to know about writing email subject lines to keep your teacher reading.

 

What Is an Email Subject Line?

An email constitutes several small sections coming together to form an informative medium. While we see these different sections, many of us need to learn what it is and its impact on readers. Your email subject line is one of those things.

The email subject line is just a single sentence. It is the first contact your readers see before opening your mail. How well you structure your email subject line will largely determine your reader’s interest. Therefore, it is essential to get it right!

 

First Thing to Note

If you plan to successfully write an email subject line for your Edu marketing mail to have teachers or principals hooked, here is the first thing to keep at the back of your mind.

Interest matters. Your readers have to be interested in what you have to say. It means you have to appeal to their needs and what they are thinking of at the moment. So many emails come in to get their attention. What sets you different and increases the chances that they open your mail is a killer subject line! 

You need to stay up to date with the best practice and write the best email subject that appeals in just the right amount. Here is a guide on how to write a killer email subject line. What to do and what you should not do when writing an email subject line in K12 marketing.

 

The Dos

 

Stick to the point

An Edu marketing mail is not a place to write many excessive details. Remember that your target has a lot to do and is only interested in things of value. Keep things concise and drive your point home effectively. As previously stated, your email subject is a single sentence with limited characters. Like a coin or a wishing well, you should use it wisely. 

With a character limit of 30 – 70 characters, you should stick to the average. Keep in mind that your audience mostly views emails through their mobile phones. Ensure your email subject line is one that you can be viewed and read in portrait mode. Do not exceed 50 characters for effectiveness. 

 

Promote the essentials

Your email subject line is not there to act as a hook; it should relate to the rest of the email. Not just any part of the email but the most important one. When teachers tap on your mail thanks to the subject line, they expect a follow-up from the snippet they have just read. If, after three lines, they do not see it, they will tap out. You should ensure that people see essential info first.

An Edu marketing mail is not one where you waste reading time on pleasantries. Your email subject line should cover your core message, not just act as a hook. They should be able to know at first glance what your mail might have in store for them. You also want to follow up with the core information in the first few sentences so they do not tap out as quickly as they tapped in. Teachers are busy. Do them a favor and stick to the essentials. 

 

Personalize

Remember that you are writing to teachers who formally spend a large part of their day. You want your email to be structured in a way other than an assignment from a robot. Regardless of the information you try to convey, you should establish a personal, friendly relationship. It starts from your email subject line. Personalized messages let people know you think about them.

Emails with personalized messages appeal better to your audience than one that looks like a snippet from a bulk SMS. You can include the name of the establishment they belong to or their location. Add in something distinct about them that makes them your target audience. Remember to keep your character length in mind and structure the subject line to suit it. Location and establishment names can take a lot out of your character. Structure your content well to pass your message across.

 

The Don’ts

 

Don’t be a potential spammer

How do you think certain emails end up in the spam folder even when they are not spamming messages? Here are a few methods that spammers are known to commonly use that could land your legitimate piece of content in the spam folder.

There is a track record of words that trigger the spam folder sentence. Using these words too often can earn you a space in the spam. Words like “free,” “earn money fast,” and “click here” are often associated with spam emails and can trigger spam filters. Avoid using these words in your subject lines to ensure that your emails are delivered to the recipient’s inbox.

Additionally, using too many capitals and exclamation marks will likely land your email in the spam folder. Stick to using one exclamation point sparingly, if at all.

 

Only Facts 

The point of Edu marketing is not to have them open your mail once. It must align consistently with what you have to offer. When writing your email subject, stick to the facts only. While you want that click, you should not earn it by offering what you do not have. Do not dupe your readers to score a win. Ensure it’s only facts. Stay underdeliver. It is more sustainable for your long-term goals. 

 

Never leave out the preview 

If you have something more to offer and the subject line space due to the limited characters, here comes another chance to put in the details. The preview gives you a second opportunity to sell some really good detail.

Only write a preview that is the subject line. Make sure they relate and complement each other. Avoid repetition as well. Your preview is not where you overemphasize what you have written in your subject line.

 

Need some ideas to help your email subject lines stand out? Here are a few ideas for you to try out;

 

• •         Active not passive 
  •         Play on curiosity 
  •         Hint on incentives 
  •         Use numbers 
  •         Make readers feel valued
  •         Add FAQs
  •         Appeal to audience interests

 

Get in Touch

Contact our experts if you still need to figure out the best way to open your emails.

We have the expertise and experience required to have your emails stand out with our Edu marketing strategic plans. We will let you know how we’ve revolutionized edu-marketing with Campus – our complete selling-to-schools solution.

 

Are you launching a marketing automation campaign for your K12 audience? You need to be very sure about your marketing automation campaign so that it can give you the returns you are hoping for. Running a marketing campaign all on your own can be a daunting task; there are several things you need to do, such as running a PPC campaign, posting blogs, working on SEO, and list goes on.

When your business starts to grow, you need to focus on the bigger things and cannot let all these tasks consume all the time you have. Running an entire K-19 business alone will leave you no time to email parents separately. You need to save time on such tasks and focus on things that will help sustain the growth of your business. Investing time in a marketing automation campaign is a smart way to conserve time and complete all your tasks.

To stay afloat and work on the progress of their businesses, many companies are using marketing automation. This has helped them significantly grow their business and do what needs their attention the most. Marketing automation has improved several metrics, such as the ROI and productivity levels. Therefore, businesses with a growth mindset need to look into marketing automation and how they can implement it.

 Let’s explore a marketing automation campaign and what you can do to improve it.

 

What Is Marketing Automation?

Marketing automation is the automation of different actions to free up time for things that need direct attention. It is connected with different platforms and software that help automate the process of marketing campaigns. These technologies help automate the marketing process on multiple platforms simultaneously, and you can also use them for repetitive tasks such as sending follow-up emails or posting.

You can get more out of your marketing campaigns by automating your marketing strategy. This helps you because you will spend less time on tasks that can be easily automated and pay more attention to tasks that can’t. Tedious tasks will only drain some of your attention, and look for ways to take your business to the next level.

Setting up marketing automation may seem grueling, but it is all worth it. Automation helps businesses achieve their goals, but it is essential to have an integrated system to take full advantage of.

 

What Do You Need To Include In Your Marketing Automation Campaign?

If you take the proper steps, you can gain more from your marketing automation campaign than you know. Here are some strategies that will help you:

 

Meta Lead Ads

Meta, formerly known as Facebook, has the best lead forms to help you get leads and relevant information about these leads. Moreover, you can also add these leads to your email list and continue with your marketing strategy.

These lead ads start with an ad where your audience can click on the CTA and then provide the information you require of them. Once the visitor fills out the form, the lead is collected in the Forms library on your Facebook Business Manager account. To automate the entire process of following the leads, you can use different marketing automation tools such as Zapier.

These tools will add the lead directly to your email campaign as soon as someone fills out the form on your Facebook page. This tool is very efficient and connects to many different applications. With this, you can automate many processes and let them run simultaneously.

 

Social Media Automated Marketing

Sharing content on your social media accounts is one of the most important actions for your social media marketing because it keeps your audience engaged. But if you want to post and share consistently, you may spend much of your time doing that. Social media is a rabbit hole when it comes to spending time. You may spend your time on social media rather than other essential things. Therefore, it is a good idea to automate the social media processes so you stay focused and can focus on other marketing actions too.

With the help of different applications, you can automate social media processes and utilize your time to connect with clients. Moreover, curating content can also be challenging, and most marketers may not deem it their cup of tea. With the help of software such as Feedly, you can find automatically curated content and then use it on your social media platforms.

This makes posting consistently on social media a lot easier; the best part is that you can spend less time doing that.

 

Emails Automation For Abandoned Shopping Carts

Many people add things to their carts when visiting your site but abandon them. They may forget about it and move on with their lives. Now, if a potential customer has added a product to their cart, it shows they are interested in buying it.

This means that you have a solid lead and need to nurture it for the potential customer to become a paying customer. The sale will slip right through your hands if you don’t do anything about it. Instead, you need to keep a check on it. You can send follow-up emails to these leads and remind them of their abandoned carts. However, doing it all on your own is excessively time-consuming, and you will only be able to keep track of some of the customers who abandon their carts. Therefore you need an automated system.

With such a tool, you can send automated messages and nurture the leads so they can buy from you.

 

Conclusion

If you want to take your marketing strategy to the next level, it is time for you to automate the campaign. Use the tips in this article, and you will get better returns on your K-12 business.

 

Many people are entirely unaware of the concept that colors have a significant impact on the emotions and actions of an individual. If you are a marketing professional who works for a company targeting the K-12 industry then you need to learn how powerful choosing the right color can be for your marketing strategy.

This article will help you understand the psychology of color and how using it correctly can improve your marketing strategy.

 

The Relationship between Color Psychology and Marketing

Colors and marketing go hand in hand. When designing a new marketing strategy, you need to use colors to grab your target audience’s attention. But the story continues; you need to use the right colors. This is because customers use colors to develop recognition for a brand.

If you want your potential customers and the general public to remember your brand, you need to associate a color with your brand identity and increase recognition. Moreover, besides the recognition for your brand, you also need to factor in the idea that different colors have different meanings and can evoke all sorts of emotions.

For instance, if you want your brand to come off as a refreshing take on something old then you can use the color blue for your marketing campaign. This is because the color blue gives off a refreshing vibe. Other than that, if you want to target the female population, you can use the color pink in your marketing strategies as it is often associated with femininity. As you are mainly targeting the K12 industry, you can use colors such as yellow and orange, as they are youthful and can grab students’ attention.

 

Colors and What They Mean

Let’s delve into all the colors that can help you get a voice for your brand. Here is the most popular colors brands use for their marketing campaigns.

 

Red

The color red is closely associated with passion and action. If you are trying to push your customers to take action, then you design your call to action button in red. Moreover, red is very attention-grabbing; you can also use it when introducing a new product.

Orange

If you want to set the tone of your marketing campaign as that of a favorable opportunity, then you can use the color orange. It evokes positive feelings and can push your customers to take the right action.

Blue

Are you feeling Blue? Blue is not a gloomy color but it boosts mood. It gives your body a calming feeling and can be used in marketing strategies. It’s closely associated with men and you can use it when you are marketing products and services to men.

White

Are you marketing a cleaning agent? Use lots and lots of white in your marketing campaign. This is because white is associated with the idea of cleanliness. Moreover, you can also use it if your website has contrasting dark colors.

Pink

With youthful tones, pink is a representation of something sweet and dainty. Traditionally, this color is used for marketing products centered toward the feminine audience. To give off a friendly impression, pink is the best choice.

Green

Think of nature; the first color to come to mind is green. It is a soothing color and gives you a relaxed vibe. As it is refreshing color, you can use it to introduce a new product or even if you add a new feature to your existing product.

Yellow

Do you that there is a reason why all smiley faces are yellow? This is because yellow is a happy color. It is mainly used by marketing companies when they are targeting children. They are also used for schools as they are great for brain health and boost cognition.

Black

Classic black is a popular choice for marketing campaigns. Black is the color of sophistication and you can use it to grab your audience’s attention. When used in contrast with light colors, you can grab your audience’s attention.

Purple

Starting a luxury brand? Purple is the color for you. Known as the regal color, purple can help set the tone for your luxury brand. It is also associated with revival; you can find a lot of purple in anti-aging product campaigns.

Now that you know what different colors mean, you need to make intelligent choices when choosing the colors for different aspects of your marketing campaign.

 

Types of Color Schemes

Do you need help deciding what colors would go well with the website form or with the emails? We can help you with that. You cannot design the entire marketing campaign in a single color. Therefore you need to choose a color scheme that can help you design the complete website and other marketing campaigns:

To understand different color schemes, you need to look at the color wheel and keep it in front of you for reference.

 

Analogous

The analogous color scheme combines three colors from the color wheel. You can use one main color and two colors that are next to the main color. You can expand this color scheme by adding two more colors. You can choose the colors that are next to the ones you initially chose.

 

Complementary

For the complementary color scheme, you need to use colors that are directly across from each other on the color wheel. With these colors, you can find great color contrast that you may not find with other colors. But you need to be very careful when using them. You can ideally choose one of the colors to dominate while you do the detailing with the other color.

When you plan your marketing campaign for K-12 Marketing, be sure to use colors that are associated with students and cannot just grab but also keep their attention. This article will help you understand what colors are the best choices for you.

 

Higher institutions (colleges and universities) create a large chunk of the market demand. Simply put, colleges and universities buy loads of products and services each year. So, as a K12 marketer, you should consider targeting higher institutions specifically if you aren’t doing so already.

 

Why Should You Sell to the Higher Education Market?

 

They Buy Everything

Higher institutions buy a wide range of products and services—from software to gadgets, to furnishings and food. So, as a K12 marketer, your product or service is likely wanted in higher institutions.

 

The Market Size Is Large

In the U.S alone, there are about 4000 colleges, each with a large pool of potential buyers—students. Small colleges in the U.S. have an average of 2,000 students, while bigger institutions may have up to 50,000 students per year.

 

It’s a Ready Market

For other market segments, you may have to attract potential buyers all by yourself, employing content marketing to lead your prospects up the sales funnel. In higher institutions, however, you already have your target audience in one place—college or university.

 

It’s a Stable Market

Students enroll in colleges every year. So, there is a steady influx of potential customers. The market is stable. This is good news as it means that, as a K12 marketer, you need not spend a fortune on customer acquisition and retention when targeting colleges and universities.

 

The Market for Higher Institutions in the U.S

Roughly 20 million students are enrolled in colleges and universities in the U.S. annually. Every year, colleges in the United States earn more than $500 billion in total gross revenue. Interestingly, about 15% of this gross total is used for college auxiliary services or support. That is, about 75 billion is spent on auxiliary services per year.

 

What Are College Auxiliary Services?

Basically, services that support education. They are the necessary extras needed for a seamless academic year. Auxiliary services include housing, dining services, event hosting, bookstores, parking, etc.

These services help colleges stand out from the competition and may be a tie-breaker when a candidate is stuck with multiple college options.

The point is that college auxiliary services are very important in higher institutions. As such, if you offer services or products that may improve the college experience, you should be selling to colleges and universities.

 

Public and Private Colleges

A college is either private or public. Private colleges differ from public ones in certain ways, but they still have some things in common.

 

Public colleges are higher education institutions primarily funded by the government. So, they are usually more affordable with larger class sizes and a higher number of enrollments per year.

 

Private colleges are independent schools that are privately funded. These schools are usually funded by tuition, gifts, and donations from wealthy individuals. Private colleges set their own policies and are generally more expensive for students because there is no government subsidy.

 

How to Sell Products and Services to the College Market

As a marketer, there are various approaches you can take when selling to the college market.

 

Contact Decision-makers

Reach out to federal and state organizations that offer memberships to industry suppliers to supply the products or services needed by colleges. Contact decision-makers in various districts via email to learn what you need to do to become a recognized auxiliary service professional in the district’s colleges.

Download an up-to-date mailing list so that you can start contacting decision-makers today!

 

Attend college-hosted conferences and trade shows.

Many colleges host trade shows and conferences asides from the educational training within faculties. These events are an opportunity to see your target audience in their natural element and learn how things work. It is also a chance to partner with the school and get a chance to address the students, i.e., pitch to your potential customers.

 

Tips to Effectively Sell to College Students

 

Use trials and samples to your advantage.

Everyone loves free stuff, and when you’re in college, free stuff is even more attractive. So, offer a free product. Since it’s free, they have virtually no reason to object. After seeing that a product is great, students are more willing to buy it.

 

Use targeted discounts that make them feel special

Flash back to your college days. You were probably super proud of your school. What if you were told that only students from your college could get a 30% discount for a limited time? We bet you’d rub it in the faces of students from other colleges. Well, as a marketer, that’s free advertising for you.

 

Be creative and relatable

If you’re looking to sell to college students, it might be worth understanding a bit of their lingo. Be creative and simple, but don’t go overboard and overly informal. College students know a clever ad when they see one.

 

Manage your social accounts well

If you’re looking to target millennials and Gen Z, you should definitely audit and optimize your social media accounts. If a student is unsure of what you do or how to reach you, they’ll likely look you up on social media.

 

Don’t trash the marketing classics

Yes, it’s a new generation, but the old rules of marketing still work.

•     Use persuasive copy.
•     Offer coupons
•     Encourage referrals with incentives.

Basically, do what works and don’t be afraid to go old school.

 

Have brand ambassadors on campus

Students are more likely to take referrals from their peers more seriously than a marketer’s pitch. So, increase your brand’s credibility and make an attractive offer for campus ambassadorship.

 

Conclusion

When selling to higher institutions, the key is to be deliberate in your approach. And if you follow the tips we’ve provided, even when you’re away, your business’s advertising will continue on campus.

 

Marketers are always looking for new ways to increase email marketing conversions. Note that segmentation is one of the best options to achieve this goal. According to data, segmented email campaigns have almost 14% higher open rates compared to non-segmented campaigns. We can say that email marketing is the Swiss Army knife of education and K-12 marketing.

This is because no other channel is as measurable, targetable, or testable. According to reports, 77 percent of ROI stems from targeted and segmented marketing campaigns.

Impactful and engaging email marketing and email segmentation are significant for a K12 marketer’s success. Devising an email marketing strategy that delivers qualified prospects is challenging and tricky but highly rewarding and beneficial when done well. 

Analysis shows that higher education is still the most accessible through email. However, it is worth noting that K12 teachers and principals are less accessible.

 

Email Segmentation

We can define email segmentation as the division or categorization of email subscriber lists into more targeted and smaller groups based on a few shared characteristics. For example, in K12 email messages, these could be their demographics, like age or geographic location. K12 marketers can segment their email subscriber lists on the basis of set criteria.

When it comes to generating more revenue for your business, email marketing, and email segmentation are powerful tools. While email has become more popular, it has become more effective as well. Did you know that a reported 86% of professionals prioritize email connections? This makes it essential for any K12 marketer. 

In an age where content, information, and attention are everything, there is no doubt that email segmentation enables K12 marketers to run highly targeted and successful email campaigns and get the best results.

 

Email Segmentation is Valuable for K12 Marketers

In 2020, users sent about 306 billion email messages worldwide. And email remains the leading source of communication between consumers and businesses. This is especially true with the slew of versatile and new communication tools that are available. 

According to a B2B research study, more than 80% of respondents consider email an effective and efficient tool to drive more conversions in their sales funnels. 

The benefits of email segmentation and email marketing have been again and again.  Here are some reasons why email segmentation could work well for K12 marketers.

 

Targeted Messaging

Email segmentation is important for K12 marketers as it helps define the target audience of their marketing campaigns. By concentrating on the distinguishable traits and characteristics of a specific segment, you have the opportunity to craft messages that are relevant and specific to the unique interests of the group.

It is pleasing to know that improvements and advancements in email campaign messaging are likely to lead to a considerable increase in open rates as well as CTR.

 

Increase Open and Click-Through Rates

Usually, the subject lines of your email message can tell the recipients or target whether or not the message inside is for them. With email segmentation, K12 marketers can send relevant messages to teachers and principals when they matter the most.

Segmenting email lists enables marketers to send relevant and engaging messages to relevant subscribers, improving open and click-through rates.

 

Distinguish Yourself from Your Competitors

Sales professionals can identify differences between their email contact lists and customers via segmentation. Finding the appropriate segments makes it simpler to target information at particular demographics.

You can address specific contact needs. As a result, your company will be able to provide a unique offering that the competition does not.

 

How You Can Segment Email Subscribers

To effectively segment your email subscribers list, you should use data quality software in order to ensure the accuracy and relevance of your contacts. It is best to use the list along with buyer personas and then choose criteria for each segment to get the best results. 

 

Collect Contact Data

After you have chosen the criteria for the segmented list, you have to gather data. And this is important as it will allow you to properly categorize members of the email list. You will be happy to know that there are many ways to gather data. For example, most sites use cookies for behavioral browsing data.

 

Use Software or Tool to Segment Lists

To segment and categorize your email list, you can use any email management tool, programs like MailChimp and HubSpot’s Marketing Hub are a few good choices.

To manage your email list categories easily and quickly in MailChimp, you can click on the “audience” menu option and then select the “segments” tab.

 

Final Thoughts

The benefits of email segmentation easily transcend increased personalization. Marketing strategies, such as email segmentation and automation, and tactics are constantly improving and evolving. Keep in mind that email segmentation is a strategy that is proven to positively affect your marketing efforts.