What will you find!
How do you entice people to voluntarily give up their email address and contact information? For busy professionals, you have to offer something in return.
Only 11% of Americans sign up for email lists just because they like the brand. That means you’ll need to be a bit creative with these strategies below.
While not every brand can afford to offer a physical freebie or discount, you likely have some way to offer your audience virtual value.