What is included in the report!
When was the last time you checked the health of your email list? Using a healthy email list means using a list of updated, targeted emails to your ideal audience.
While it’s true you can easily sign up for an email from Gmail, Outlook, and so on, you shouldn’t do this. Not only does it not look professional, but it’s also a red flag for email providers.
The most important way to improve your send reputation with K12 email marketing campaigns is to make sure you’re always sending high-quality, relevant content.