A lot of marketers overlook the welcome email, assuming it’s not as important as the sales emails later on.

Social proof is backed by psychology. By sharing how others have benefited from your product, you build interest and trust. What type of social proof is the best? Try these ideas:

For those still holding off on making a purchase, it’s time to bring in some emotions. If a K-12 professional still hasn’t pulled the trigger, you might need to find a new way to get their attention.