Blueprint Strategy 2 - Learn from this company’s success
This campaign targeted decision-makers on both the district and school level, specifically school department heads, superintendents, and principals.
Phase 1 was the brand awareness stage, and it was intended to build interest in the product. For this first campaign phase, an email was sent to all superintendents.
In the second phase, the goal was to continue educating the interested prospects. During this stage, the company promoted its webinar called “Keep Kids Healthy.”