Blueprint Strategy 2 - Three-phase Email Sequence

How this 9-email sequence got one product in schools around the country.



Blueprint Strategy 2 - Learn from this company’s success

This campaign targeted decision-makers on both the district and school level, specifically school department heads, superintendents, and principals.

Phase 1 was the brand awareness stage, and it was intended to build interest in the product. For this first campaign phase, an email was sent to all superintendents.

In the second phase, the goal was to continue educating the interested prospects. During this stage, the company promoted its webinar called “Keep Kids Healthy.”

Blueprint Strategy 2 - Three-phase Email Sequence Includes:

 

Stages of creating this strategy

 

3 phase email sequence

 

9 emails total sent

 

The offer and the results

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